Ford
Milestone birthdays are meant to be celebrated BIG! My friend Scott Bakken turned 40 in 2017 and to celebrate we took him and 10 of his best friends on a 3000 mile roadtrip through 5 states and 8 national parks in 7 days. We partnered with Ford Canada to tell the story of our trip through the eyes of their vehicles across each state and park. It was an incredible journey that I won't soon forget.
For this project we photographed Ford vehicles in multiple settings through each of the 11 people present on the trip. We also included social coverage across multiple platforms and 11 accounts totaling over 1.7+ millions reach. Posts and stories were shared live through Instagram and repins on Pinterest.
To learn more about Ford Canada click below.
Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.