Saxx Underwear Co
"Developed by an athlete and avid outdoorsman, SAXX Underwear was founded with a mission to revolutionize the core staple of every wardrobe. SAXX has since grown into an industry leader, but from day one, we’ve built innovative, design-driven gear, which has helped us develop a loyal following across North America. And for good reason: We make the most comfortable underwear out there and it’s what we look forward to doing every day."
I was given the whole fall line from Saxx and asked to photograph them in a super summery vibe. I've worked with Saxx on multiple projects. See them below. This was shot on DLSR & iPhone.
Here's what the client had to say about our ongoing partnership.
“Partnering with Paul was a seamless and enjoyable experience from start to finish – he worked with the brand to ensure we were happy with every element of the partnership, from project management, to messaging to the finished product (which was as high-quality as expected).”
Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.