MyPakage Underwear
"The story of MyPakage started out as a business philosophy, a brand that would change the game. So we set a new benchmark and made the best underwear on the planet for men. We took the most advanced fabric technology and construction techniques available and built underwear that is unrivaled for fit, comfort, support and style. We changed the way men think – and talk – about underwear."
In this shoot with MyPakage I was given several products from their line and asked to photograph them however I wanted. This was shot on DLSR and iPhone
Paul Tellefsen is an entrepreneur and brand strategist with over 15 years of experience. Known digitally as technopaul, he is a social media native and pioneer of digital community who has helped author the story of people and brands like Socality, Land Rover, Paul Brandt, IBM, Superdry, Basecamp Resorts and Ford through brand development, community development and photography. With a degree in Emerging Media and Communication, Paul believes that people and stories have the power to unite us through innovating digital and analog connection.